Best Local Reporter awards from the Victorian Country Press Association (VCPA) are an advertising award for advertising sales. It is not a peer voted journalism award based on quality journalism.
A PhD qualified senior journalist, lecturer and tutor (name withheld*) at La Trobe University told Kinglake Ranges News that awards from the VCPA had nothing to do with journalism at all and would be a ‘waste of your [my] time.’
“I wouldn’t waste your time trying to achieve an advertising sales award.
“Do you want to be a journalist or an advertising sales rep?” the lecturer said.
The VCPA website states it’s “A one-stop service for advertisers trying to reach Victoria through print.”
“We offer advertisers direct access to a highly engaged, hard to reach regional audience, who have a strong connection to their local community.
“Representing 95 regional newspapers across Victoria, SA, NSW, Tasmania and Queensland gives us a publishing footprint that reaches 1.5 million regional consumers each week,” the VCPA website states.
At Kinglake Ranges News journalism -not advertising sales – is our aim.
*Name withheld on request.